I’m a Creative Director working at the intersection of brand, culture and experience.
I lead ideas from first spark to real-world impact, shaping creative platforms, environments and moments that people want to engage with. My work spans film, experiential, social and spatial design, always rooted in a clear strategic point of view and an understanding of how culture moves.
How I work
I lead creative from strategy through to execution, shaping ideas that live in culture, not just in campaigns.
My background is in art direction, but my work spans film, experiential, brand and social, connecting thinking to making and keeping ideas clear as they move into the real world.
Approach
Culture first. Strategy as a filter, not a constraint.
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I focus on work people choose to engage with, ideas that feel natural in real spaces, whether that’s a public activation, a film, or a social moment designed to be shared rather than pushed.
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Clarity, taste and momentum guide the work.
Leadership
Alongside my creative work, I’ve led Diversity & Inclusion initiatives at Publicis London in partnership with Creative Equals, supporting young talent entering the industry through mentoring, paid internships and placement into permanent roles.
Expertise
My expertise spans creative direction, brand strategy, film and content, experiential and environmental design, and social and cultural campaigns, all brought to life through work that reshapes spaces, behaviours and audience relationships.
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From immersive public activations such as Beyond a Bed and Beat the Yawn, to social-first storytelling for Rimmel and Seriously Cheddar, and film-led launches including McLaren: Challenge the Impossible, I lead end-to-end creative platforms that connect strategic insight to execution.
Working across disciplines allows me to connect the thinking to the making, aligning teams, partners and specialists around a clear vision, and carrying ideas through with focus, intent and craft.
Experience
Creative Director, Freelance
LeShop
2024 — Present
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Creative Director, Freelance
LBHF Libraries
2024 — Present
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Creative Director, Freelance
Babuino
2024 — 2024
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Creative Director, Freelance
Publicis London
2023 — 2024
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Senior Creative, Freelance
Homosapiens
2023 — 2024
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Senior Creative, Freelance
Active Birth Pools
2022 — 2024
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Senior Creative, Permanent
Publicis•Poke
2019 — 2022
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Art Director, Freelance
Arc
2019 — 2019
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Art Director, Permanent
Initials CX
2017 — 2019
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Full CV available on request.
Selected Clients
- Absolut
- Alcon
- Bulmers
- Cetaphil
- Cushelle
- Depaul
- Desperados
- Doritos
- EE
- Fiat
- Garnier
- Hasbro
- Harley-Davidson
- Heineken
- Kahlúa
- Kellogg’s
- LEGO​
- Max Factor
- McLaren
- NESCAFÉ
- Nestlé Pure Life
- Old Mout Cider
- Orchard Thieves
- Pepsi
- Philips
- Pringles​​
- Quaker
- Renault
- Rimmel London
- Strongbow
- Subway
- The Famous Grouse
- Tropicana
- Walkers